Product Designer & UX Analyst turning behavioral data into actionable UX, content, and conversion strategies, with a data-driven and cross-functional approach.
WORK
Increasing PDP Performance Through Early Engagement
A UX solution that reduces early drop-off and retains low-engagement users — driving down PDP bounce rate and increasing conversion rate.
Designing Clear, Accessible, and Scalable Content
Improving visual hierarchy, legibility, accessibility and content organisation to improve the user experience, while poptimizing content structure for scalability and efficiency