Hi, I'm Emma
Product designer with over 3+ of experience crafting digital products that balance user needs with measurable business impact. My work focuses on conversion, usability, and elegant interaction design. From research to testing, I turn complexity into seamless digital journeys.
A GLIMPSE OF MY WORK
Increasing PDP Performance Through Early Engagement
A UX solution that reduces early drop-off and retains low-engagement users — driving down PDP bounce rate and increasing conversion rate.
Designing Clear, Accessible, and Scalable Content
Improving visual hierarchy, legibility, accessibility and content organisation to improve the user experience, while poptimizing content structure for scalability and efficiency